New USFL Planning Spring 2013 Launch, Acquired By EndZone Sports Management
By Joe Buda
The new USFL announced today (2/15/2012) that the organization has been acquired by San Diego-based EndZone Sports Management, LLC.
Also announced is their targeted launch in the Spring 2013.
I spoke with Michael Dwyer, new USFL founder, on the Vegas Unwrapped radio show.
According to Dwyer, the plan is to launch in the Spring 2013 with a minimum of eight teams. The league itself is being run by EndZone Sports Management’s President and C.E.O. Jaime Cuadra. Also involved in the new league is Fred Biletnikoff, C.O.O. and VP of Football Operations.
EndZone plans to announce team locations this Summer.
Dwyer’s role now moves to that of team owner of the USFL’s Los Angeles team. Dwyer is still planning on his team playing at Cal State Fullerton, a detail announced last year on “The Las Vegas Playbook,” the Las Vegas Informer’s former radio show.
Further league-level details on the new league will be the coming from EndZone.
According to the USFL website, theusfl.net, the league has already hired a public relations firm, Crimson Marketing & Public Relations, as well as a social media management company, Brand North.